Mailchimp
Popular- Advanced templates • Automations
- Good deliverability • Analytics
- Integrations with e‑commerce
Free tier + from $13/mo
Best Email Marketing Software (2025) Top 10
Compare leading email marketing platforms with top features, automation, deliverability, templates, and integrations. Find the best email marketing tools for newsletters, campaigns, and business growth.
Best Email Marketing Deals
Free trials + Free tiersHigh-converting providers with solid deliverability, templates, and automations. Pricing varies by contacts.
ConvertKit
Creators- Creator‑focused automations
- Commerce tools • Landing pages
- Clean editor • Tagging/segments
Free tier + from $15/mo
Brevo (Sendinblue)
Value- Affordable email & SMS
- Solid deliverability • CRM basics
- Good template library
Free tier + from $10/mo
*Pricing and discounts vary by contacts and plan. Trials/free tiers subject to provider terms.
How to choose the best email marketing platform
Prioritize deliverability, automation, template quality, analytics, and integrations (Shopify, WooCommerce, CRMs). Consider audience size, sending frequency, and required compliance (GDPR, CAN‑SPAM). Test onboarding, editor UX, and support responsiveness.
- Deliverability & sender reputation tools
- Automation builder: journeys, splits, triggers
- Templates & design editor quality
- Segmentation, tags, and personalization
- Reporting: opens, clicks, revenue attribution
- Integrations: ecommerce, CRM, web forms
- Pricing by contacts/events & scalability
- Support & migration assistance
All Email Platforms — Features & Focus
| Platform | Focus | Key Features | |
|---|---|---|---|
|
Mailchimp Top Features
Professional email_marketing service with excellent features and reliable performance.
|
Service Provider | Core features, Performance, Support | Visit Mailchimp |
|
ConvertKit Top Features
Professional email_marketing service with excellent features and reliable performance.
|
Service Provider | Core features, Performance, Support | Visit ConvertKit |
|
ActiveCampaign Top Features
Professional email_marketing service with excellent features and reliable performance.
|
Service Provider | Core features, Performance, Support | Visit ActiveCampaign |
|
GetResponse Top Features
Professional email_marketing service with excellent features and reliable performance.
|
Service Provider | Core features, Performance, Support | Visit GetResponse |
|
AWeber Top Features
Professional email_marketing service with excellent features and reliable performance.
|
Service Provider | Core features, Performance, Support | Visit AWeber |
|
Constant Contact Top Features
Professional email_marketing service with excellent features and reliable performance.
|
Service Provider | Core features, Performance, Support | Visit Constant Contact |
|
Campaign Monitor Top Features
Professional email_marketing service with excellent features and reliable performance.
|
Service Provider | Core features, Performance, Support | Visit Campaign Monitor |
|
SendGrid Top Features
Professional email_marketing service with excellent features and reliable performance.
|
Service Provider | Core features, Performance, Support | Visit SendGrid |
|
MailerLite Top Features
Professional email_marketing service with excellent features and reliable performance.
|
Service Provider | Core features, Performance, Support | Visit MailerLite |
|
Klaviyo Top Features
Professional email_marketing service with excellent features and reliable performance.
|
Service Provider | Core features, Performance, Support | Visit Klaviyo |
|
HubSpot Pro Features
Professional email_marketing service with excellent features and reliable performance.
|
Service Provider | Core features, Performance, Support | Visit HubSpot |
|
Drip Pro Features
Professional email_marketing service with excellent features and reliable performance.
|
Service Provider | Core features, Performance, Support | Visit Drip |
|
Omnisend Pro Features
Professional email_marketing service with excellent features and reliable performance.
|
Service Provider | Core features, Performance, Support | Visit Omnisend |
|
Moosend Pro Features
Professional email_marketing service with excellent features and reliable performance.
|
Service Provider | Core features, Performance, Support | Visit Moosend |
|
Brevo Pro Features
Professional email_marketing service with excellent features and reliable performance.
|
Service Provider | Core features, Performance, Support | Visit Brevo |
|
Mailjet Pro Features
Professional email_marketing service with excellent features and reliable performance.
|
Service Provider | Core features, Performance, Support | Visit Mailjet |
|
Pardot Pro Features
Professional email_marketing service with excellent features and reliable performance.
|
Service Provider | Core features, Performance, Support | Visit Pardot |
|
Marketo Pro Features
Professional email_marketing service with excellent features and reliable performance.
|
Service Provider | Core features, Performance, Support | Visit Marketo |
|
Eloqua Pro Features
Professional email_marketing service with excellent features and reliable performance.
|
Service Provider | Core features, Performance, Support | Visit Eloqua |
|
Emma Pro Features
Professional email_marketing service with excellent features and reliable performance.
|
Service Provider | Core features, Performance, Support | Visit Emma |
|
VerticalResponse Pro Features
Professional email_marketing service with excellent features and reliable performance.
|
Service Provider | Core features, Performance, Support | Visit VerticalResponse |
|
Benchmark Email Pro Features
Professional email_marketing service with excellent features and reliable performance.
|
Service Provider | Core features, Performance, Support | Visit Benchmark Email |
|
iContact Pro Features
Professional email_marketing service with excellent features and reliable performance.
|
Service Provider | Core features, Performance, Support | Visit iContact |
|
VerticalResponse Pro Features
Professional email_marketing service with excellent features and reliable performance.
|
Service Provider | Core features, Performance, Support | Visit VerticalResponse |
|
Mad Mimi Pro Features
Professional email_marketing service with excellent features and reliable performance.
|
Service Provider | Core features, Performance, Support | Visit Mad Mimi |
|
Sendinblue
Professional email_marketing service with excellent features and reliable performance.
|
Service Provider | Core features, Performance, Support | Visit Sendinblue |
|
Mailgun
Professional email_marketing service with excellent features and reliable performance.
|
Service Provider | Core features, Performance, Support | Visit Mailgun |
|
Postmark
Professional email_marketing service with excellent features and reliable performance.
|
Service Provider | Core features, Performance, Support | Visit Postmark |
|
SparkPost
Professional email_marketing service with excellent features and reliable performance.
|
Service Provider | Core features, Performance, Support | Visit SparkPost |
|
Amazon SES
Professional email_marketing service with excellent features and reliable performance.
|
Service Provider | Core features, Performance, Support | Visit Amazon SES |
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Mandrill
Professional email_marketing service with excellent features and reliable performance.
|
Service Provider | Core features, Performance, Support | Visit Mandrill |
|
Pepipost
Professional email_marketing service with excellent features and reliable performance.
|
Service Provider | Core features, Performance, Support | Visit Pepipost |
|
SocketLabs
Professional email_marketing service with excellent features and reliable performance.
|
Service Provider | Core features, Performance, Support | Visit SocketLabs |
|
Elastic Email
Professional email_marketing service with excellent features and reliable performance.
|
Service Provider | Core features, Performance, Support | Visit Elastic Email |
|
SendPulse
Professional email_marketing service with excellent features and reliable performance.
|
Service Provider | Core features, Performance, Support | Visit SendPulse |
|
MailUp
Professional email_marketing service with excellent features and reliable performance.
|
Service Provider | Core features, Performance, Support | Visit MailUp |
|
CleverReach
Professional email_marketing service with excellent features and reliable performance.
|
Service Provider | Core features, Performance, Support | Visit CleverReach |
|
Newsletter2Go
Professional email_marketing service with excellent features and reliable performance.
|
Service Provider | Core features, Performance, Support | Visit Newsletter2Go |
|
MailerSend
Professional email_marketing service with excellent features and reliable performance.
|
Service Provider | Core features, Performance, Support | Visit MailerSend |
|
Postal
Professional email_marketing service with excellent features and reliable performance.
|
Service Provider | Core features, Performance, Support | Visit Postal |
|
Resend
Professional email_marketing service with excellent features and reliable performance.
|
Service Provider | Core features, Performance, Support | Visit Resend |
|
Mailchimp 42
Professional email_marketing service with excellent features and reliable performance.
|
Service Provider | Core features, Performance, Support | Visit Mailchimp 42 |
|
ConvertKit 43
Professional email_marketing service with excellent features and reliable performance.
|
Service Provider | Core features, Performance, Support | Visit ConvertKit 43 |
|
ActiveCampaign 44
Professional email_marketing service with excellent features and reliable performance.
|
Service Provider | Core features, Performance, Support | Visit ActiveCampaign 44 |
|
GetResponse 45
Professional email_marketing service with excellent features and reliable performance.
|
Service Provider | Core features, Performance, Support | Visit GetResponse 45 |
|
AWeber 46
Professional email_marketing service with excellent features and reliable performance.
|
Service Provider | Core features, Performance, Support | Visit AWeber 46 |
|
Constant Contact 47
Professional email_marketing service with excellent features and reliable performance.
|
Service Provider | Core features, Performance, Support | Visit Constant Contact 47 |
|
Campaign Monitor 48
Professional email_marketing service with excellent features and reliable performance.
|
Service Provider | Core features, Performance, Support | Visit Campaign Monitor 48 |
|
SendGrid 49
Professional email_marketing service with excellent features and reliable performance.
|
Service Provider | Core features, Performance, Support | Visit SendGrid 49 |
|
MailerLite 50
Professional email_marketing service with excellent features and reliable performance.
|
Service Provider | Core features, Performance, Support | Visit MailerLite 50 |
Mailchimp
Top FeaturesProfessional email_marketing service with excellent features and reliable performance.
Focus
Service Provider
Key Features
Core features, Performance, Support
ConvertKit
Top FeaturesProfessional email_marketing service with excellent features and reliable performance.
Focus
Service Provider
Key Features
Core features, Performance, Support
ActiveCampaign
Top FeaturesProfessional email_marketing service with excellent features and reliable performance.
Focus
Service Provider
Key Features
Core features, Performance, Support
GetResponse
Top FeaturesProfessional email_marketing service with excellent features and reliable performance.
Focus
Service Provider
Key Features
Core features, Performance, Support
AWeber
Top FeaturesProfessional email_marketing service with excellent features and reliable performance.
Focus
Service Provider
Key Features
Core features, Performance, Support
Constant Contact
Top FeaturesProfessional email_marketing service with excellent features and reliable performance.
Focus
Service Provider
Key Features
Core features, Performance, Support
Campaign Monitor
Top FeaturesProfessional email_marketing service with excellent features and reliable performance.
Focus
Service Provider
Key Features
Core features, Performance, Support
SendGrid
Top FeaturesProfessional email_marketing service with excellent features and reliable performance.
Focus
Service Provider
Key Features
Core features, Performance, Support
MailerLite
Top FeaturesProfessional email_marketing service with excellent features and reliable performance.
Focus
Service Provider
Key Features
Core features, Performance, Support
Klaviyo
Top FeaturesProfessional email_marketing service with excellent features and reliable performance.
Focus
Service Provider
Key Features
Core features, Performance, Support
HubSpot
Pro FeaturesProfessional email_marketing service with excellent features and reliable performance.
Focus
Service Provider
Key Features
Core features, Performance, Support
Drip
Pro FeaturesProfessional email_marketing service with excellent features and reliable performance.
Focus
Service Provider
Key Features
Core features, Performance, Support
Omnisend
Pro FeaturesProfessional email_marketing service with excellent features and reliable performance.
Focus
Service Provider
Key Features
Core features, Performance, Support
Moosend
Pro FeaturesProfessional email_marketing service with excellent features and reliable performance.
Focus
Service Provider
Key Features
Core features, Performance, Support
Brevo
Pro FeaturesProfessional email_marketing service with excellent features and reliable performance.
Focus
Service Provider
Key Features
Core features, Performance, Support
Mailjet
Pro FeaturesProfessional email_marketing service with excellent features and reliable performance.
Focus
Service Provider
Key Features
Core features, Performance, Support
Pardot
Pro FeaturesProfessional email_marketing service with excellent features and reliable performance.
Focus
Service Provider
Key Features
Core features, Performance, Support
Marketo
Pro FeaturesProfessional email_marketing service with excellent features and reliable performance.
Focus
Service Provider
Key Features
Core features, Performance, Support
Eloqua
Pro FeaturesProfessional email_marketing service with excellent features and reliable performance.
Focus
Service Provider
Key Features
Core features, Performance, Support
Emma
Pro FeaturesProfessional email_marketing service with excellent features and reliable performance.
Focus
Service Provider
Key Features
Core features, Performance, Support
VerticalResponse
Pro FeaturesProfessional email_marketing service with excellent features and reliable performance.
Focus
Service Provider
Key Features
Core features, Performance, Support
Benchmark Email
Pro FeaturesProfessional email_marketing service with excellent features and reliable performance.
Focus
Service Provider
Key Features
Core features, Performance, Support
iContact
Pro FeaturesProfessional email_marketing service with excellent features and reliable performance.
Focus
Service Provider
Key Features
Core features, Performance, Support
VerticalResponse
Pro FeaturesProfessional email_marketing service with excellent features and reliable performance.
Focus
Service Provider
Key Features
Core features, Performance, Support
Mad Mimi
Pro FeaturesProfessional email_marketing service with excellent features and reliable performance.
Focus
Service Provider
Key Features
Core features, Performance, Support
Sendinblue
Professional email_marketing service with excellent features and reliable performance.
Focus
Service Provider
Key Features
Core features, Performance, Support
Mailgun
Professional email_marketing service with excellent features and reliable performance.
Focus
Service Provider
Key Features
Core features, Performance, Support
Postmark
Professional email_marketing service with excellent features and reliable performance.
Focus
Service Provider
Key Features
Core features, Performance, Support
SparkPost
Professional email_marketing service with excellent features and reliable performance.
Focus
Service Provider
Key Features
Core features, Performance, Support
Amazon SES
Professional email_marketing service with excellent features and reliable performance.
Focus
Service Provider
Key Features
Core features, Performance, Support
Mandrill
Professional email_marketing service with excellent features and reliable performance.
Focus
Service Provider
Key Features
Core features, Performance, Support
Pepipost
Professional email_marketing service with excellent features and reliable performance.
Focus
Service Provider
Key Features
Core features, Performance, Support
SocketLabs
Professional email_marketing service with excellent features and reliable performance.
Focus
Service Provider
Key Features
Core features, Performance, Support
Elastic Email
Professional email_marketing service with excellent features and reliable performance.
Focus
Service Provider
Key Features
Core features, Performance, Support
SendPulse
Professional email_marketing service with excellent features and reliable performance.
Focus
Service Provider
Key Features
Core features, Performance, Support
MailUp
Professional email_marketing service with excellent features and reliable performance.
Focus
Service Provider
Key Features
Core features, Performance, Support
CleverReach
Professional email_marketing service with excellent features and reliable performance.
Focus
Service Provider
Key Features
Core features, Performance, Support
Newsletter2Go
Professional email_marketing service with excellent features and reliable performance.
Focus
Service Provider
Key Features
Core features, Performance, Support
MailerSend
Professional email_marketing service with excellent features and reliable performance.
Focus
Service Provider
Key Features
Core features, Performance, Support
Postal
Professional email_marketing service with excellent features and reliable performance.
Focus
Service Provider
Key Features
Core features, Performance, Support
Resend
Professional email_marketing service with excellent features and reliable performance.
Focus
Service Provider
Key Features
Core features, Performance, Support
Mailchimp 42
Professional email_marketing service with excellent features and reliable performance.
Focus
Service Provider
Key Features
Core features, Performance, Support
ConvertKit 43
Professional email_marketing service with excellent features and reliable performance.
Focus
Service Provider
Key Features
Core features, Performance, Support
ActiveCampaign 44
Professional email_marketing service with excellent features and reliable performance.
Focus
Service Provider
Key Features
Core features, Performance, Support
GetResponse 45
Professional email_marketing service with excellent features and reliable performance.
Focus
Service Provider
Key Features
Core features, Performance, Support
AWeber 46
Professional email_marketing service with excellent features and reliable performance.
Focus
Service Provider
Key Features
Core features, Performance, Support
Constant Contact 47
Professional email_marketing service with excellent features and reliable performance.
Focus
Service Provider
Key Features
Core features, Performance, Support
Campaign Monitor 48
Professional email_marketing service with excellent features and reliable performance.
Focus
Service Provider
Key Features
Core features, Performance, Support
SendGrid 49
Professional email_marketing service with excellent features and reliable performance.
Focus
Service Provider
Key Features
Core features, Performance, Support
MailerLite 50
Professional email_marketing service with excellent features and reliable performance.
Focus
Service Provider
Key Features
Core features, Performance, Support
How to get started with email marketing
- Choose software that fits your list size, automation needs, and required integrations (Shopify/CRM).
- Authenticate your domain (SPF/DKIM) to improve deliverability and sender reputation.
- Import compliant contacts and segment by interests or lifecycle stage.
- Design a branded template and set up a welcome flow with basic automations.
- A/B test subject lines and links; send to the right segments and monitor results.
- Analyze opens, clicks, and revenue attribution; iterate with refined segments.
Email Marketing FAQs
What is the best email marketing platform?
It depends on your use case: Mailchimp for all‑in‑one and ease, ConvertKit for creators, Brevo for budget/value, ActiveCampaign for advanced automation/CRM, and Klaviyo for ecommerce‑focused flows.
How much does email marketing cost?
Most providers offer free tiers or trials. Paid plans scale by contacts/emails sent. Expect around $10–$30/mo for small lists, increasing with advanced features and larger audiences.
What features should I look for?
Strong deliverability, automation builders, good templates, segmentation/personalization, reliable analytics, and integrations with your store/CRM are key for long‑term success.
Which platform is best for ecommerce?
Klaviyo, Omnisend, and Drip are popular for Shopify/BigCommerce due to deep integrations, ecommerce events, and revenue attribution.
Can I switch providers easily?
Yes—export contacts, templates, and automations where possible. Many providers offer import tools and migration guides to reduce friction.
Why are some platforms ranked higher than others?
Our rankings prioritize platforms with excellent features, high performance, proven deliverability, and comprehensive automation capabilities. We evaluate based on user experience, feature completeness, and real-world performance metrics to help you choose the best email marketing solution.