Comprehensive comparison of the best analytics tools for websites, apps, and businesses. From privacy-focused alternatives to enterprise-grade product analytics platforms.
Selecting the right analytics tool depends on your specific needs: privacy requirements, data depth, integration capabilities, and budget. Consider these key factors:
GDPR compliance, cookie-free tracking, data ownership
Event tracking, user journeys, conversion funnels
Setup complexity, dashboard clarity, reporting features
CRM, marketing tools, data warehouses
Free tiers, usage limits, enterprise features
Live data, instant reporting, real-time dashboards
Free, comprehensive web analytics with advanced reporting, audience insights, and conversion tracking.
Event-based analytics platform perfect for product teams tracking user behavior and conversion funnels.
Lightweight, privacy-focused analytics that's GDPR compliant and doesn't use cookies.
| Tool | Type | Key Features | Pricing | |
|---|---|---|---|---|
|
Google Analytics 4
Most comprehensive
|
Web Analytics | Audience insights, conversion tracking, cross-platform | Free | Visit Google Analytics 4 |
|
Mixpanel
Best for products
|
Product Analytics | Event tracking, funnels, cohorts, A/B testing | From $25/month | Visit Mixpanel |
|
Plausible
Privacy-focused
|
Privacy Analytics | Cookie-free, GDPR compliant, simple dashboard | From $9/month | Visit Plausible |
|
Fathom
Lightweight
|
Privacy Analytics | Cookie-free, GDPR compliant, real-time | From $14/month | Visit Fathom |
|
Heap
Auto-capture
|
Auto-Capture | Automatic event tracking, retroactive analysis | From $25/month | Visit Heap |
|
Amplitude
Enterprise-grade
|
Product Analytics | User journeys, behavioral cohorts, experiments | From $61/month | Visit Amplitude |
|
Matomo
Data ownership
|
Self-Hosted | On-premise, data ownership, custom reports | Free/From $23/month | Visit Matomo |
|
PostHog
Open source
|
Product Analytics | Feature flags, session recordings, A/B tests | Free/From $20/month | Visit PostHog |
|
Hotjar
User experience
|
UX Analytics | Heatmaps, session recordings, surveys | From $32/month | Visit Hotjar |
|
Clicky
Real-time focus
|
Real-time | Live analytics, heatmaps, uptime monitoring | From $9.99/month | Visit Clicky |
|
Segment
Data infrastructure
|
Data Platform | Customer data platform, integrations | From $120/month | Visit Segment |
|
FullStory
Session insights
|
Session Analytics | Session replay, error tracking, rage clicks | From $50/month | Visit FullStory |
|
LogRocket
Developer-focused
|
Session Analytics | Session replay, performance monitoring | From $99/month | Visit LogRocket |
|
Crazy Egg
Visual insights
|
UX Analytics | Heatmaps, scroll maps, A/B testing | From $24/month | Visit Crazy Egg |
|
Mouseflow
User behavior
|
UX Analytics | Heatmaps, session recordings, funnels | From $24/month | Visit Mouseflow |
Track website traffic, page views, and user behavior across your site.
Deep insights into user behavior, feature usage, and product performance.
GDPR-compliant analytics that respect user privacy and don't use cookies.
Visual insights through heatmaps, session recordings, and user feedback.
Record and analyze user sessions to understand behavior patterns.
Customer data platforms that integrate multiple analytics sources.
Web analytics focus on website traffic and page views, while product analytics track user behavior within applications, feature usage, and conversion funnels.
If you're concerned about GDPR compliance, user privacy, or want to avoid cookie banners, privacy-focused tools like Plausible or Fathom are excellent choices.
Yes, many businesses use complementary tools - for example, Google Analytics for web traffic and Mixpanel for product behavior analysis.
Consider your data needs, privacy requirements, integration capabilities, team expertise, and budget. Start with free tools and upgrade as your needs grow.
Most tools provide migration guides and APIs for data export. Run both tools in parallel during transition to ensure data continuity.