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Top Website Analytics Tools Top 10

Insights, privacy, integrations, and pricing. Editor’s Picks prioritize affiliate programs.

Editor's Picks

Mixpanel

Best Product Analytics

Deep event analytics, funnels, cohorts; strong partner programs.

Visit Mixpanel

Heap

Auto Capture

Auto‑capture analytics with strong performance, decent affiliate terms.

Visit Heap

Amplitude

Growth

Powerful product analytics and journeys; partner programs available.

Visit Amplitude

All Analytics Tools — Features & Focus

ToolFocusKey Features
Google Analytics
Standard
Free analyticsEvents, reportsVisit Google Analytics
Plausible
No cookies
Privacy‑friendlySimple insightsVisit Plausible
Fathom
Lightweight
Privacy‑firstSimple dashboardVisit Fathom
Mixpanel
Deep
Product analyticsFunnels, cohortsVisit Mixpanel
Heap
Fast
Auto captureRetroactive dataVisit Heap
Amplitude
Scalable
Growth analyticsJourneysVisit Amplitude
Matomo
Control
Self‑hostedOn‑premVisit Matomo
Clicky
Simple
RealtimeLive analyticsVisit Clicky
Hotjar
Behavior
UX researchHeatmaps, pollsVisit Hotjar